The "Top-10-Secrets" of small business....instalment 3

The - absolute - undeniable - must have - rockbottom - can’t do without - believe it or not - Top 10 (and beyond) - Secrets of Sustainable Small Business Growth, in good times or bad


Thank you for tuning into this third installment of "The Secrets" and you will be very pleased to know that the list of secrets has now grown to 27, so there will be at least one more instalment after this one.

You might remember that Installment 1 was largely about the deeper purpose of your business and how that connects with your passion. Installment 2 was about marketing, customer relations and your staff. And todays instalment is mostly about money, and keeping your finger on the pulse....the responsibilities of the “Business Owner”.

Installment 1 and 2 can be re-read on my website article archive: click here or on the blog archive here or I can email it to you again. Just click here: roland@newperspectives.com.au

Let me remind you of my pleases......
1)... PLEASE!: Take a few minutes and let "The Secrets" sink in. If you are not sure about any of them, drop me a line or call me or argue with me or shout me a coffee or abuse me or pick my brain, but whatever you do, don't just glance over them and put them aside!
2)... PLEASE!: Do something with each and every one of "The Secrets". This is important stuff... believe me, I know what I am talking about here.

As I foreshadowed in the first instalment, I have "Twittered" about "The Secrets" already... so they must be true and real.

Here they are: (numbers should start at 15, but I can't get that work properly):

1. Put your finger on the pulse of the money in your business... and keep it there daily, weekly monthly … know where you make money and where you don’t
2. Of course you need to look at last week’s/ month’s/ years numbers in your regular reports, but what do you know about next week/month/year...?
3. Decide what the “Key Indicators of the Health of your business” are, the really critical ones, the ones that you, as the business owner, can’t live without... at all levels, and make sure you get them every week, focus on them and action them... rigorously
4. Collect, collect, collect... Being a bank for your customers is best left to the banks, they do it so much better than you.
5. Know what your financial needs are, implement a meaningful form of cashflow forecasting
6. Stop doing what makes you no money… do more of what is profitable
7. Deal with what matters now, today… If you can sell it today and deliver it today… do so… If you have it in stock today… you can sell it today…and sell something else tomorrow

Those were "The Secrets" 15 to 21.... in another couple of weeks I will reveal some more.... from Secret 22 we get back into the stuff of “working ON the business” not that I want to belabor a point of course

In the mean time: PLEASE... do something with "The Secrets"... and I say again, if you want to talk to me about them, I'd love to hear.... I am sure we can have some great discussions about this stuff and I am happy to explain to you in more depth what the meaning of "The Secrets" is... but whatever you do: Don't just put it aside for another time... Do Something Different... Do Something NOW...

Hope to hear from you soon.

My contacts:
Roland Hanekroot
New Perspectives Business Coaching
"Become a Better Business Owner"
www.newperspectives.com.au
roland@newperspectives.com.au
twitter: http://www.twitter.com/coachbusiness
LinkedIn: http://www.linkedin.com/in/newperspectives
facebook: http://www.facebook.com/businesscoachsydney

Installment 2 of the Top 10 - "Secrets"... revealed

The - absolute - undeniable - must have - rockbottom - can’t do without - believe it or not - Top 10 (and beyond) - Secrets of Sustainable Small Business Growth, in good times or bad

Thank you for tuning into this second installment of "The Secrets"

You might remember that Installment 1 was largely about the deeper purpose of your business and how that connects with your passion. Todays 7 secrets are mostly related to marketing, customer relations and your staff.

Installment 1 can be re-read on my website article archive: click here or on the blog archive here or I can email it to you again. Just click here: roland@newperspectives.com.au

Let me remind you of my pleases......
1)... PLEASE!: Take a few minutes and let "The Secrets" sink in. If you are not sure about any of them, drop me a line or call me or argue with me or shout me a coffee or abuse me or pick my brain, but whatever you do, don't just glance over them and put them aside!
2)... PLEASE!: Do something with each and every one of "The Secrets". This is important stuff... believe me, I know what I am talking about here.

As I foreshaddowed in the first installment, I have "Twittered" about "The Secrets" already... so they must be true and real.

Here they are (numbers should start at 8, but I can't get that work properly):

1. Engage your staff in what you stand for, what you are good at and treat them the way you would personally like to be treated… generous, sharing, involved, accountable, open, clear
2. Remind yourself and your staff regularly, at least once a month, that: The purpose of a business is to find customers and keep them, by giving them what they want, again and again
3. Be truthful in all dealings... give it and expect it… Ask yourself what your your clients' absolute truth is and provide the absolute truth in return.
4. Customers believe that you make them a promise when they buy from you... so... make absolutely sure you know what it is they believe your promise to them to be and deliver that... without fail... afterwards confirm you actually kept that promise with them.
5. Decide if and why something is worth doing… and if it is... then it is always worth experimenting with it for a while and giving it another go if it doesn't work the first time.
6. Make sure everyone knows what you and your business are really good at... YELL it from the rooftops at every opportunity you get, write about it, speak about it, blog about it, Twitter about it, Youtube about it, encourage your customers to rave about it, ensure your website raves about it, and your friends... do not be shy about this....ever!
7. Create and build communities and relationships with people who want what you are really good at, communicate, know your community, share, give value... authentically and generously.

Those were "The Secrets" 8 to 14.... in about a week and a half I will reveal some more.... from Secret 15 we get into the financial stuff and money.... I bet you can't wait!

In the mean time PLEASE...do something with "The Secrets"... and I say again if you want to talk to me or email about them I'd love to hear.... I am sure that we can have some great discussions about this stuff and I am happy to explain to you in more depth what the meaning of "The Secrets" is... but whatever you do: Don't just put it aside for another time... Do Something Different... Do Something NOW...

Hope to hear from you soon.

My contacts:
Roland Hanekroot
New Perspectives Business Coaching
"Take Control of your Business and Your Life"
www.newperspectives.com.au
roland@newperspectives.com.au
twitter: http://www.twitter.com/coachbusiness
LinkedIn: http://www.linkedin.com/in/newperspectives
facebook: http://tinyurl.com/c6mph5