Win one of three double movie passes

Win a free double movie pass for helping me "nail" my Brand

Today I am launching a competition... I want to find the best... most incisive, most powerful, most inspiring, most exciting one-sentence statement about me... about what I do... about what my clients get when engaging me... what are the benefits of taking me on...

In other words: a short (very short) statement that really nails what I am about, my Brand, what is special about me and New Perspectives and how I am different from anyone else who uses labels such as "Business Coach"

In case you are unsure of what I do... These are the statements I make from time to time:

• I say that I coach small business owners, people who are in control of all the facets of their business every day.
  
• You might have heard me explain that I coach my clients to become better business owners
• Some of you will have heard me mention that the difference between most business coaches and myself is that business coaches coach businesses and I coach business owners
• Some of you have heard me say that I help my clients to take control of their business and their life
• I sometimes say that I work with my clients to create sustainable business growth
• And that you will create the business you deserve when you engage me, that you will go through "massive change" and finally
• That when you come on board with me... Nothing will ever be the same again...

All of that is absolutely true... very much so...

And how do I do all those things?... Well I work with my clients in six month blocks and with set of clear project goals defined and I become their small business mentor, their management consultant, their personal coach, their project manager, their closest confidant, their silent partner, supporter, brainstormer and general ass-kicker...

But whenever I am asked:... "So Roland, what do you do?" I end up having to roll out the "I am a business coach"-line with further boring add-ons.

People seem to want a label and until they have one they are confused... but guess what.... the moment I mention the word "business coach"... eyes glaze over, fingers fidget and the nearest "exit" sign suddenly becomes much more interesting.

So......
I am asking for your help....

My hope is that most of you who read this would be interested in 2 things:

1. The opportunity to win one of 3 double movie passes and/ or
2. To help me improve the clarity and attractiveness of my marketing message and my "Brand"

I hope I am right and I am really looking forward to reading your suggestions and creative and "out of the box" ideas...

All your weirdest, most creative, sexy, funny, inspiring, sweet, caring, supportive, challenging, thought provoking ideas and suggestions are eagerly awaited.

The most exciting suggestions... the ones that make me sit up and smile... well I will select the top three of those and send you a double movie pass to Hoyts as a small token of my appreciation...

Be assured I really truly appreciate and value your input and thoughts... and if you'd like to talk to me about it... I will obviously shout you a coffee...

So that also for Me Myself and I... from the second half of 2009... Nothing will ever be the same again

Send me an email, twitter me, ring me, facebook me... Entries close Friday 24 July and decisions by the Judging panel are final, discussions won't be entered into... unless I am bribed with the appropriate brown paper bag.

Bring on the creativity...

Warmest,

Roland Hanekroot

also on facebook: http://www.facebook.com/businesscoachsydney

Installment 2 of the Top 10 - "Secrets"... revealed

The - absolute - undeniable - must have - rockbottom - can’t do without - believe it or not - Top 10 (and beyond) - Secrets of Sustainable Small Business Growth, in good times or bad

Thank you for tuning into this second installment of "The Secrets"

You might remember that Installment 1 was largely about the deeper purpose of your business and how that connects with your passion. Todays 7 secrets are mostly related to marketing, customer relations and your staff.

Installment 1 can be re-read on my website article archive: click here or on the blog archive here or I can email it to you again. Just click here: roland@newperspectives.com.au

Let me remind you of my pleases......
1)... PLEASE!: Take a few minutes and let "The Secrets" sink in. If you are not sure about any of them, drop me a line or call me or argue with me or shout me a coffee or abuse me or pick my brain, but whatever you do, don't just glance over them and put them aside!
2)... PLEASE!: Do something with each and every one of "The Secrets". This is important stuff... believe me, I know what I am talking about here.

As I foreshaddowed in the first installment, I have "Twittered" about "The Secrets" already... so they must be true and real.

Here they are (numbers should start at 8, but I can't get that work properly):

1. Engage your staff in what you stand for, what you are good at and treat them the way you would personally like to be treated… generous, sharing, involved, accountable, open, clear
2. Remind yourself and your staff regularly, at least once a month, that: The purpose of a business is to find customers and keep them, by giving them what they want, again and again
3. Be truthful in all dealings... give it and expect it… Ask yourself what your your clients' absolute truth is and provide the absolute truth in return.
4. Customers believe that you make them a promise when they buy from you... so... make absolutely sure you know what it is they believe your promise to them to be and deliver that... without fail... afterwards confirm you actually kept that promise with them.
5. Decide if and why something is worth doing… and if it is... then it is always worth experimenting with it for a while and giving it another go if it doesn't work the first time.
6. Make sure everyone knows what you and your business are really good at... YELL it from the rooftops at every opportunity you get, write about it, speak about it, blog about it, Twitter about it, Youtube about it, encourage your customers to rave about it, ensure your website raves about it, and your friends... do not be shy about this....ever!
7. Create and build communities and relationships with people who want what you are really good at, communicate, know your community, share, give value... authentically and generously.

Those were "The Secrets" 8 to 14.... in about a week and a half I will reveal some more.... from Secret 15 we get into the financial stuff and money.... I bet you can't wait!

In the mean time PLEASE...do something with "The Secrets"... and I say again if you want to talk to me or email about them I'd love to hear.... I am sure that we can have some great discussions about this stuff and I am happy to explain to you in more depth what the meaning of "The Secrets" is... but whatever you do: Don't just put it aside for another time... Do Something Different... Do Something NOW...

Hope to hear from you soon.

My contacts:
Roland Hanekroot
New Perspectives Business Coaching
"Take Control of your Business and Your Life"
www.newperspectives.com.au
roland@newperspectives.com.au
twitter: http://www.twitter.com/coachbusiness
LinkedIn: http://www.linkedin.com/in/newperspectives
facebook: http://tinyurl.com/c6mph5